Question: What slogan was popularized by Houston Oilers fans in the 1970s?
Answer: “Luv Ya Blue.” The phrase originated in November 1978, when the team provided blue and white pompoms to fans before a Monday night home game against the Miami Dolphins. Rookie of the Year running back Earl Campbell rushed for 199 yards and four touchdowns en route to a 35-30 Oilers win.
After the game, he remarked, “The display of Blue was a chance for people of all races and backgrounds to come together as a city.” Soon, Luv Ya Blue merchandise popped up across the city, and the following year, the team distributed flashcards with the slogan ahead of a Monday Night Football game against the Pittsburgh Steelers.
